We thought we would start this blog by shedding some light on where Stroodles all began.
Chief Stroodle (Maxim Gelmann’s) decision to follow through with the initial idea of Stroodles and actually start a company was a combination of many factors, be it his past experiences and career, and just being in the right place, at the right time with the right mindset.
Maxim has a strategy consulting background, and over the years has worked across many different industries and for many different companies, from multinationals to niche-players, but just before starting Stroodles he was heavily involved in the London tech-scene. Having left his last startup in Feb 2018, he realised that he was tired of the corporate world, and the final purpose and objective of each company, and the lack thereof a bigger meaning and picture and impact.
It was with an open mindset, and the realisation that he wanted to do something that would have an impact, when he came across pasta tubes being used for fun by Italians, that it all started to click in his head. He loved the simplicity of this idea, and it's apparent ability to solve the huge plastic problem had really struck him. Seeing how wowed this idea left him and how much additional awareness and thoughts about the plastic problem came with it, he felt that a pasta drinking straw can achieve this goal. Drinking out of a pasta straw means that one can still go about their normal daily routine, while doing good, and even go get drunk and do good naturally - so no excuses! If it worked on him, why wouldn't it work on others? It seemed like such an easy formula to help solve such a compelling problem, and that is where Stroodles all began!
And now, two years since the actual “idea birth”, it all seems like a fast-forwarded movie! Stroodles was born in December 2018 and it has been an amazing journey so far that includes Maxim’s appearance at BBC Dragons Den (which was a life changing and character building experience in its own) and Stroodles going viral globally with mentions across Unilad, Lad Bible, BBC Good Food, Huffington Post and many more! We are so thrilled to have a number of high- profile clients such as Marriot and Ibis Hotels, Royal Albert Hall and South Bank Centre, alongside further famous London bars/restaurants, such as Quaglinos and M Restaurants, and have had the opportunity to engage in high-profile collaborations with brands such as Mount Gay Rum and Pago Fruit Juice. Last year it was all topped up with a successful crowdfunding round, raising £215k from 540 investors!
In the history books of the internet, Stroodles is forever marked as the trendsetter, first-mover and synonym for pasta straws, with the latter being fully in line with our ambition for the world to refer to pasta straws as Stroodles by default. We can proudly say that we have truly created "the Stroodles industry", awareness and demand for pasta straws and got the world talking about easy sustainable choices.
As Stroodles grew, so too did it’s popularity - with people Stroodling their drinks one pasta straw at a time! With this popularity and interest in Stroodles Pasta Straws, many began asking Google questions about Stroodles such as:
“What are Stroodles?”
“Who is Mr Stroodles?”
“Where to buy Stroodles?”
“How are Stroodles saving our planet?”
“Is it true that all pasta tastes better with Gin & Tonic?”
“Is Mr Stroodles taken? ;)”
While all these questions are always asked, one question above all stands out on Google search queries about Stroodles Pasta Straws that we want to answer for all our Stroodlers right now, “What is Stroodles Pasta Straws Net Worth?”
What a great question! Let's explore Stroodles net worth and see what Stroodles Pasta Straws are really worth….
The Impact Plastic is having on our environment
Here at Stroodles we know that too much plastic is, well, not exactly fantastic. In fact, our global consumption of plastic is leading to roughly 320 million tonnes of plastic being produced annually, which shockingly only 9% actually gets recycled. This is leading to way too much plastic leaching into our environment.
Plastic straws may be small, but when the world uses billions of them a year, they make a significant contribution to plastic pollution in our oceans. The big issue with plastic straws is that they are particularly prone to ending up in our oceans. Plastic straws are made from a particularly nasty form of plastic which never fully biodegrades, and so as time goes by they often just break down into smaller pieces of plastic that either float around in our oceans, or remain in landfill. As they break down into microplastics, they release chemicals into the soil, air, and water that are harmful to animals, plants, people, AND our environment.
While turtles are what have seemed to get people motivated about stopping using plastic straws recently (we are sure you’ve all seen the awful video of the turtle with a plastic straw stuck up its nose), they aren’t the only animals impacted by plastic straws. Plastic straws circulating the oceans are bad news for all marine wildlife, big and small. Not only can sea animals get plastic straws stuck up their noses, many marine animals mistake plastic for food. Plastic has been found in an estimated 90% of all seabirds and in all sea turtle species, and it has been estimated that over 100,000 marine mammals die annually from ingesting plastic.
The chemicals that plastic straws are made from are also a big cause for concern, as it’s suspected that one chemical in particular (which the majority of plastic straws are made from), polypropylene, can leach its way into our drinks. Polypropylene is believed to impact estrogen levels in the human body (which is apparently worsened in acidic drinks, UV light, and heat). In other words, next time you’re having a cocktail in the sunshine, perhaps think twice about using a plastic straw, and use a stroodle instead ;).
So What's the Solution To The Plastic Straw problem?
Stroodles is the solution!
It’s definitely ok to use straws again, but only if they are stroodles! With Stroodles you can say “Pasta La Vista'' to soggy paper straws and ocean polluting plastic. Our pasta straws are made from only two natural ingredients, durum wheat and water, and are therefore 100% biodegradable (unlike awful plastic straws!)
Even if our stroodles did happen to end up in our waterways, they would actually be a delicious snack for marine life! Stroodles are a way to jazz up your drink game, they can be easily cut to size, perfect for every cold beverage.
They also last over an hour, are flavourless and are zero-waste (you can boil them to make pasta!) At Stroodles, our entire mission as a brand is rooted in sustainability, creating eco-friendly alternatives to everyday items, starting with our pasta straws. Our mission is to offer uncompromising solutions to the everyday consumer and business. We’re a part of a larger global effort to change the way we consume and use products, one Stroodle Straw at a time.
So maybe that answers the“What is Stroodles Pasta Straws Net Worth?” question. Stroodles net worth is that it’s good for the environment and doesn't mean you have to compromise your drinking experience!
Stroodles is not just another company. Stroodles is a Movement.
Stroodles are a fun and engaging concept. They are most certainly a novelty and a talking point, and Mr. Stroodles (our mascot) welcomes everyone to make positive changes, while also putting a smile on every Stroodler’s face. It is in that atmosphere that is subconsciously created that one can make their own conclusions and reach a state of awareness. For some it is questioning why there is pasta straw and not a plastic straw in their drink, and for others it is their mere excitement about the idea that makes them remember it and tell their friends (and subconsciously this creates awareness). This is exactly what the Stroodles Movement is all about. It’s about taking action, in an easy and uncompromising way, and showing the world how easy it is to make small sustainable changes, ‘one Stroodle at a time’.
We thereby aim to inspire the world how easy and uncompromising it can be to make small sustainable changes ‘one stroodle’ at a time. With Stroodles you don’t have to compromise on drinking experience, nor change behaviours.
With Stroodles we thereby have the unique opportunity and power to leave long-lasting impact by educating the world and spreading awareness in a fun and uncompromising way. And we successfully achieve that, as our pasta straws are often a big talking point and offer a memorable and ‘instagrammable’ experience.
Our commitment to spreading awareness and encouraging change doesn’t stop here. While we do support charities, such as Plastic Oceans UK, who help raise awareness about the impact of plastic pollution on our oceans, we want to do even more to help spread awareness about the problem, inspire change and offer practical solutions.
We have lots of ideas of projects that we are currently working on, and are extremely keen to make them happen at some point in the near future. One of which is working with schools across the UK to get Stroodles into schools, and get children stroodling and therefore making positive changes. We are working on making Stroodles a part of primary schools curriculums, teaching students that with one small change, the impacts it can have on our environment are huge!
Another project that we have in mind is to find, and work with disadvantaged groups in local communities, teaching them to create “straw merchandise” from used plastic straws, that we can then sell on our website and/or provide to our bars, and of course have the proceeds benefit local communities.
With our following and influence, we are trying to highlight other effective ways and solutions you can lead an eco-friendly lifestyle. If you’re interested in ways you can live a more sustainable lifestyle, have a read of our blog here, which highlights 10 apps that can help you on your mission!
The Stroodles net worth is about bringing about a positive change to our environment one Stroodle at a time.
Stroodles “Net Worth” is carrying an important message, and offering an actionable solution to a huge global problem. At the moment, most people are aware of the plastic problem, but unfortunately it is usually painted in a doom-and-gloom scenario in the media, whereafter people are usually left overwhelmed and feeling the problem is too big for them to do something. Stroodles, often a big talking point and memorable experience, is set out to change that, and to spread awareness and leave a long lasting impact and trigger long-term behaviour change. Stroodles demonstrate how sustainability can be actionable and above all fun (visible in tone-of-voice and our meme-filled Instagram). We strongly believe that we need 'millions of people doing sustainability imperfectly, vs. a few thousand doing it perfectly. The Stroodles Movement is therefore set on highlighting that with one small change we can all make a huge difference in the future we leave for the next generation.